// Free-to-Play
It's a numbers game - we turn audiences into players who stick around.
// Attract
8.8%
Net-new users
// Engage
64%
Return week-on-week
// Convert
68%
Convert to paid action
// Retain
22.4%
Lower churn
What we do
We help regulated operators use Free-to-Play games to increase customer engagement and deliver measurable commercial outcomes.
Our platform powers Pick'Em, Streak, Survivor, Trivia, Daily Spins and more. Every game is fully configured for your audience and seamlessly embedded in your product.
Comprehensive lifecycle management and player acquisition frameworks. From first play to long-term loyalty - we design the full journey for your platform.
Every round generates 6+ data points fed into your CRM. Personalised messaging, smarter segmentation, and more effective customer incentives - powered by real behaviour.
What players want
Independent research across sports audiences shows free-to-play isn't a niche play - it's a mainstream expectation. Here are four reasons your platform can't sit it out!
Use free-2-play games regularly.
Say free-to-play games make sport more interesting.
Rate a free-to-play offering as slightly or very important.
Have switched brands for a free-to-play product.
The platform in action
F2P works across every stage of your customer journey. Here's how the platform delivers at each one.
€0.14 per play. 8.8% net-new users per campaign.
Free-to-play is one of the cheapest acquisition tools going. A single major-event campaign pulls a wave of brand-new users onto your platform - many of them first-time customers.
64% return week-on-week. Active 44% more days.
Built for habits, not one-off visits. Players come back week after week and stay active far longer than those who don't play.
68% convert to paid action. 4.8% click-through on post-play prompts.
Engaged players convert to paid activity at far higher rates than non-players. And every post-play prompt turns a game session into another shot at conversion.
22.4% lower churn. 40.2% more revenue per player.
F2P players don't just convert - they stay. Lower churn, higher lifetime value: the longer they play, the more valuable they become.
The Platform
Our platform powers six core game formats, each engineered to drive specific outcomes across the player lifecycle. Every game is fully configurable for your brand and seamlessly embeddable in your product.
Players predict outcomes, scorers, or events across fixtures. Drives deep sports engagement and delivers highly qualified betting intent signals directly to your CRM.
Daily correct-prediction streaks that reward consistency. Habit-forming mechanics designed to bring users back every single day.
Live, in-play survival. Questions drop in real time as the action unfolds - one wrong call and you're out. Watch the survivor count fall after every question, and fight to be among the last standing. One fixture, start to finish.
Sports-themed knowledge challenges with broad appeal and a low barrier to entry. Ideal for user acquisition campaigns, casual players, and cross-sell audiences.
Daily reward mechanic with spin-based outcomes. Drives login frequency, habitual engagement, and seamless CRM trigger points that connect play to commercial action.
Have a specific audience or major event to capture? We design and build new game formats from scratch - fully configured for your brand, moment, and platform.
About GamePlay Media
We build free-to-play games that turn live sport into can't-look-away engagement. From live, in-play survivor games to streaks, pick'ems and trivia, we design habit-forming experiences that keep players coming back again and again - engaging customers around every fixture and beyond. Backed by 15+ years in the F2P industry.
Sports betting, trading, media, entertainment - wherever you've got an audience to activate, we turn passive users into engaged, loyal, higher-value customers.
Habit-forming games, built to keep players coming back again & again. We pair proven formats with player lifecycle frameworks that don't just boost engagement - they move the needle on retention and conversion.
We combine real-time sports data with AI-driven analytics to deliver seamless, rewarding experiences for players and partners. Deep integration. Full transparency. Measurable results at every stage.
Proven performance with measurable uplift in engagement and retention across every partner platform; a collaborative approach aligned to your brand and commercial goals; data you can rely on; and future-ready innovation that evolves ahead of your competition.
Contact
If you're exploring what free-to-play can do for your business, reach out. GamePlay Media keeps players hooked around every major fixture and event. We design free-to-play games that drive serious engagement for sports and media platforms - backed by 15+ years in the F2P industry.
Email: info@gameplaymedia.ie · Registered Number: 781317